Traveling to Rome’s EUR district and don’t know the sights? Also far from the city center, Rome can amaze you with its greenery, shopping and 1930s architecture.



Discovering the EUR District

If you find yourself in Rome’s EUR district for business and are feeling distanced from the bustling city centre, fear not! This area, rich in green spaces, shopping opportunities, and striking 1930s architecture, has much to offer. As you embark on your business trip to Rome, you might be dreaming of post-work strolls through the Imperial Forums or leisurely lunches at the Spanish Steps. However, your office is situated in the EUR district—an unexpected yet fascinating locale. This part of the Eternal City has long been a hub for commerce and culture.

Key Businesses in Rome’s Central Business District (EUR)

  1. Financial Institutions
    • UniCredit: One of Italy’s largest banks, providing a range of financial services.
    • BNL (Banca Nazionale del Lavoro): A prominent bank offering retail and corporate banking services.
  2. Corporate Offices
    • Numerous multinational corporations have established their offices in EUR, taking advantage of its strategic location and modern facilities.
  3. Public Institutions
    • The area is home to various government buildings and public bodies, contributing to its status as a business district.
  4. Congresses and Conferences
    • The newly constructed La Nuvola (The Cloud), designed by architect Massimiliano Fuksas, serves as a major convention centre, hosting international conferences and events.
  5. Cultural Institutions
    • The district also includes museums and exhibition spaces, enhancing its appeal as a business location that combines work with cultural experiences.

La Nuvola (The Cloud)

This contemporary convention centre, designed by architect Massimiliano Fuksas, is celebrated for its innovative design and eco-friendly materials. Opened in 2016, La Nuvola hosts a variety of international events, making it a vibrant cultural hub within the district.

Here are delightful activities to explore while you’re there.

A view of Rome: altare della Patria

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A visit to the Colosseum? Yes, but the square one!

While the iconic Colosseum is undoubtedly a must-visit, don’t overlook its lesser-known counterpart—the Square Colosseum (Colosseo Quadrato). This architectural gem, officially known as the Palace of Italian Civilization, was conceived in the late 1930s and draws inspiration from metaphysical art. With its 54 majestic marble arches, it evokes the grandeur of the original Colosseum.

Originally intended as a focal point for the Universal Exhibition of Rome in 1942—an event that ultimately never materialised—the Square Colosseum now serves as an exhibition space. It beautifully showcases Italian rationalist architecture alongside other notable structures like the Palazzo dei Ricevimenti e dei Congressi and the Museum of Roman Civilization.

roma eur colosseo quadrato palazzo della civiltà

Rejuvenate by EUR Lake

Did you know that EUR boasts one of Rome’s largest green spaces? The EUR Lake Park is perfect for unwinding after a long day of meetings. If your stay extends beyond a day, consider taking a refreshing jog along its scenic boulevards and manicured lawns.

As you run, take in the beauty of the Waterfall Garden, teeming with diverse flora and fauna. Don’t miss the Japan Walk, adorned with cherry trees gifted by Tokyo—an enchanting sight during springtime. For a unique experience, rent a canoe or paddleboat and glide across the tranquil waters.

roma eur laghetto

Basilica of Saints Peter and Paul

Perched on a hilltop, this basilica is one of the most important religious buildings in the EUR district. Its impressive hemispherical dome and serene atmosphere make it a peaceful retreat from the city’s hustle and bustle.

Indulge in Gelato at Giolitti EUR

While exploring the park, treat yourself to some of Rome’s finest gelato at Giolitti EUR. This historic establishment has been crafting exquisite artisanal ice cream since 1890 and has recently reopened its lakeside location.

Italian gelato of various flavors (vanilla, chocolate, raspberry, strawberry, pistachio, lemon, orange, yogurt...) in ice cream parlor.

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Among their delectable offerings, be sure to try the renowned Coppa Giolitti, featuring chocolate and cream ice cream layered with zabaglione parfait and hazelnut granola—a true delight for your palate! Alternatively, opt for their coffee granita topped with cream for a refreshing pick-me-up.

  • Gelateria Giolitti EUR
  • viale Oceania 90
  • Tel. 06 5924507
roma eur cosa fare migliore gelato giolitti
© Giolitti

Shopping Delights Await

While you may not find yourself on Via Condotti, EUR offers an array of shopping options that will satisfy even the most discerning shoppers. From popular high-street brands to Euroma 2, a vast shopping mall boasting over 180 premier labels, you’ll discover plenty of opportunities to indulge in retail therapy without breaking the bank.

roma eur shopping

Catch a Concert at Palalottomatica

Another highlight in the EUR Financial district is Palalottomatica, a prominent venue for both Italian and international sports events and concerts. If your visit coincides with a performance by your favourite artist or an exciting volleyball match, seize the opportunity! Be sure to check their event calendar and secure tickets in advance through their official website.

roma eur concerto palalottomatica
© Forumnet – ph Carlo Tartaglia

To Rome with Italo

For your business trip to the EUR district, you can reach Rome with Italo’s high-speed rail routes. There are many trains to Rome that reach the capital from all over Italy every day. Arriving from Milan? There are many reasons to prefer the train to the plane: take advantage of the 20 daily departures (one every 30 minutes during rush hour) and travel to the Eternal City comfortably and economically.